Erin Olsson provides strategy and direction for Blanc & Otus’ consumer and interactive technologies accounts. This work includes market-trend analysis, strategic program development, product/service creation and oversight of high-quality deliverables that map to clients’ business objectives.  

Erin joined Blanc & Otus in 1999 and has more than a decade of communications experience in the consumer, entertainment and enterprise technology industries.  She brings industry perspective, executive counsel and quick strike, high-impact program ideas to her clients and plays a major role in managing strategic initiatives, including: company brand awareness, digital-media strategies, messaging and positioning, influencer relations, and customer- and partner-relations programs. Her current and previous clients range from startups to worldwide leaders in the technology arena.

Erin has played a key role in launching and establishing many of today’s key consumer and entertainment players, including: Break.com, Disney, Facebook, Sony’s PlayStation and TiVo. Erin helped define the communications strategies and programs that have helped establish these companies in the consumer, entertainment, business, financial and industry press to fuel consumer demand, strategic partnership efforts, and investor awareness.  
  
Before joining Blanc & Otus, Erin was an associate and speaker services manager for Neale-May & Partners, where she developed and implemented executive visibility strategies for the firm's technology clients.

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