Jen Gotch wants to make you feel better

through optimism, self-care, and understanding mental health

43.8 million adults experience mental illness in a given year1

1 in 5 adults in America experience a mental illness1

One-half of all chronic mental illness begins by the age of 14; three-quarters by the age of 241

Why is mental health awareness and education important to

Mental health is an essential part of feeling good, and feeling good is one of the most important things to us at We want you to be happy, to laugh a lot, to feel satisfied, and so much more. Through both our products and marketing, we champion themes such as self-care, self-expression, friendship, optimism, and resilience—all of which support good mental health.

A mental illness is different from mental health in that it’s a diagnosable disorder or condition that affects the way someone thinks, feels, and/or acts. There are lots of types of mental illnesses and each one has unique symptoms that can impact one’s life in varying ways. Mental illnesses are treatable and don’t prevent a person from having good mental health.

Our founder and chief creative officer Jen Gotch’s personal journey with mental illness began at a young age. Once she could start putting names to her symptoms, it made things much easier to cope with and care for. Through years of treatment, research, and support, she learned the value and positive impact of also having an open dialogue about the topic. Now an expert in her own experience, she hopes that by sharing her story she’ll inspire others to also build awareness and more importantly encourage people to connect with one another. Because no one is alone in this.

We believe in the power of connection and by sharing your story you might learn that the person you’re talking to has had a similar experience or knows someone who may be able to relate. Silence helps perpetuate the stigma surrounding mental illness and we feel it’s important to have meaningful conversations and change the narrative.

What is the Jen Gotch x Iconery collection?

It’s a jewelry collection created by our founder Jen Gotch that aims to destigmatize mental illness and create open conversations about how you get to and maintain a state of good mental health, while encouraging others to seek help and knowledge about their feelings and symptoms without shame. The collection is currently comprised of nameplate-style necklaces that read “anxiety” and “depression”— both mental health conditions that Jen battles with personally.

Why did the brand decide to highlight “anxiety” and “depression”?

Anxiety and depression are both mental health conditions that our founder Jen Gotch battles with personally. We launched the collection with these to facilitate open and positive dialogue about mental health and mental illnesses with the intent of changing the conversation from stigma to one of hope and optimism. Our goal is for people to feel empowered by wearing the necklaces and encourage others to feel comfortable in sharing their personal story and engage in conversations about knowledge, resources, and support.

Are there plans to expand the Jen Gotch x Iconery collection?

Yes, we’re in the process of expanding the collection and will provide updates as they become available.

Will my purchase of any product on go to Bring Change to Mind?

From 5/1/18 to 5/31/18, 1% of all sales were donated to bring change to mind. Thank you for your support.

Outside of this window, we will continue to donate 100% of the net proceeds on sales of the Jen Gotch x Iconery collection to Bring Change to Mind.

Stay tuned for future updates.

What areas of mental health will proceeds impact?

100% of the net proceeds of the Jen Gotch x Iconery collection are being donated to bring change to mind, a non-profit organization dedicated to encouraging dialogue about mental health and to raising awareness, understanding, and empathy.

The majority of each donation is applied directly to programs and projects dedicated to starting, and continuing, the conversation about mental health. BC2M's three main programs are public service announcements (PSAs); BC2M U, an undergraduate program dedicated to creating stigma-free campuses; and BC2M HS, a high school program focused on empowering students to talk about mental health. Additionally, BC2M runs numerous campaigns both on social media and out of the home; offers a website filled with resources, stories, and blogs; and partners with other organizations, corporations, and the BC2M scientific advisory council on projects all aimed at raising mental health awareness and eradicating stigma. For more information, please visit

I want a better understanding of mental illness and the different types of mental health conditions. Where should i look?

To learn more about the different types of mental health conditions, symptoms, treatment, and support tools, please visit NAMI, the National Alliance on Mental Illness.

What is the difference between mental health, a mental health condition, and mental illness?

Mental health: something everyone deals with
Mental health is our overall well-being. It’s our emotions, thoughts, and feelings. It affects our ability to solve problems, make choices and relate to others.

Mental illness: a diagnosable disorder/condition
A mental illness is a diagnosable disorder or condition that affects the way someone thinks, feels, behaves, and/or engages with others. Different mental illnesses have different symptoms that impact people's lives in different ways. To learn more about mental illness, please visit NAMI.

Mental health condition: another way to refer to mental illness
Mental health condition is another term used to refer to a mental illness.

You can have a mental illness, but also have good mental health.
We all have days where we may feel a bit down or overwhelmed. An important part of good mental health is the ability to look at problems or concerns realistically. Good mental health isn’t about feeling happy all of the time—it’s about living and coping well despite challenges.

Just as it’s possible to have poor mental health but no mental illness, it’s entirely possible to have good mental health even with a diagnosis of a mental illness. Mental illnesses (like other health conditions) are treatable and often episodic, where there are times of varying states of mental health.

Stay positive and surround yourself with positive people, activities, and messages. And always remember that you have the ability to live well and feel better.

What else can I do to help and support a dialogue around mental health?

Our friends at Bring Change to Mind have a few recommendations on how to get started.

i want to support the cause more…how else can i contribute to mental health awareness and education?

We encourage you to donate and get involved with the following organizations.

Bring Change to Mind

Where can i find support near me?

If you or someone you know is seeking support, NAMI, the National Alliance on Mental Illness, is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness and is a resource to help you find support near you.

Bring Change to Mind also acts as a portal to a broad coalition of organizations that provide service, screening, information, support, and treatment of mental illness. Please visit for additional information.

If you or someone you know needs urgent and immediate help…

Please call:

The National Suicide Prevention Lifeline at 800.273.TALK (8255) or contact the Crisis Text Line by texting HOME to 741741.


the NAMI (National Alliance on Mental Illness) Helpline at 800.950.6264, Monday through Friday, 10 am–6 pm ET or contact the Crisis Text Line by texting NAMI to 741741.

1 - This page cites statistics provided by NAMI, the National Alliance on Mental Illness. (
of the net proceeds of our Jen Gotch x Iconery collection will be donated to
Bring Change to Mind

A non-profit organization dedicated to encouraging dialogue about mental health and to raising awareness, understanding, and empathy.


Thanks to you the first two necklaces of the collection sold out within four hours of launching, around 450 posts about them have been shared on social media, and we’ve raised over $80,000 (and growing) for Bring Change to Mind.

The Agenda Mart

omg you need these accessories!